>
Web 2.0 refers to the second generation of the World Wide Web, in particular the movement away from static web pages to dynamic and shareable content. Web 2.0 cannot be defined in just one standard way as it refers more to a set of characteristics than just a single change.
Examples of Web 2.0 websites are MySpace, YouTube or Twitter.
Web 1.0 on the other hand refers to the state of the World Wide Web before the perceived 'changes'. A more 'static' World Wide Web.
There is no exact date when the Web has changed from Web 1.0 to 2.0, but many agree that the 'burst of the dot-com bubble' in 2001 is a good estimate.
OTHER JARGONIt is important to understand, that social influence marketing is not just another marketing tactic. Take a look at some of our Social Media Jargon Busters.
It is a protocol which creates a secure connection between a client and the server over which to send information.
You can use Google Adwords, Yahoo Search Marketing or MS AdCenter for your PPC campaign. We will be using Google Adwords as an example; however the information applies for all PPC advertising.
Web 2.0 refers to the second generation of the World Wide Web, in particular the movement away from static web pages to dynamic and shareable content.
Search Engine Marketing, or SEM, is a form of Internet Marketing that seeks to increase the visibility of a website in search engine results pages (SERPs).
Comments
No comments found.