Hot Tips - John Straw
1. Target Keywords
Choose your target keywords carefully
2. Build Content
Build fabulous content using infographics wherever you can
3. Build Links
Identify relevant authorative websites you want links from and build content based relationships
4. Online Media Focus
Tell your PR agency offline media is dead and they will only be targeted on online media
5. Employ Resources
Make (3) a daily activity - get an intern in to do it if necessary
OTHER TIPS
Social Media Jargon Buster
It is important to understand, that social influence marketing is not just another marketing tactic. Take a look at some of our Social Media Jargon Busters.
What Does SSL Stand For And What Is An SSL Certificate?
It is a protocol which creates a secure connection between a client and the server over which to send information.
A Beginners Guide To PPC
You can use Google Adwords, Yahoo Search Marketing or MS AdCenter for your PPC campaign. We will be using Google Adwords as an example; however the information applies for all PPC advertising.
What Is Web 2.0?
Web 2.0 refers to the second generation of the World Wide Web, in particular the movement away from static web pages to dynamic and shareable content.
What is Search Engine Marketing?
Search Engine Marketing, or SEM, is a form of Internet Marketing that seeks to increase the visibility of a website in search engine results pages (SERPs).