Hot Tips - Hayden Sutherland
1. SITE DESIGN
Start with a well designed and usable site - you may only have a small operation, but you don't have to look cheap
2. BUDGET
To sell online doesn't need a six figure budget (but if you do, it helps!)
3. TREAT IT WITH RESPECT
Apply the same vigor to your online store as you apply to your physical property
4. FOLLOW YOUR AUDIENCE
Go where your customers are: market your website in search engines
5. ANALYSE TRAFFIC
Analyse your site traffic through Google Analytics and learn what works
OTHER TIPS
Social Media Jargon Buster
It is important to understand, that social influence marketing is not just another marketing tactic. Take a look at some of our Social Media Jargon Busters.
What Does SSL Stand For And What Is An SSL Certificate?
It is a protocol which creates a secure connection between a client and the server over which to send information.
A Beginners Guide To PPC
You can use Google Adwords, Yahoo Search Marketing or MS AdCenter for your PPC campaign. We will be using Google Adwords as an example; however the information applies for all PPC advertising.
What Is Web 2.0?
Web 2.0 refers to the second generation of the World Wide Web, in particular the movement away from static web pages to dynamic and shareable content.
What is Search Engine Marketing?
Search Engine Marketing, or SEM, is a form of Internet Marketing that seeks to increase the visibility of a website in search engine results pages (SERPs).