RECENT ARTICLES
Getting The Most From Your PPC Campaigns
Pay-per-click (PPC) is not something you can set and forget. Treat your search accounts with the attention they deserve.
What Is Pay Per Click (PPC)?
Ashley Fletcher discusses PPC and the differences between PPC and SEO
The Changing Face Of PPC
PPC, or Pay Per Click marketing, is undergoing huge change, without many people realising it.
Top 5 Mistakes Made By PPC Newcomers
As part of our Latitude Express service offering PPC services for SMEs we offer a free, no obligation health check of your Google Adwords campaign. The resulting audit looks at the key elements of an Adwords account and rates each item before recommending how the account could be improved. The below 5 points outline the top mistakes we see made by PPC newcomers when conducting these health checks.
Top Tips For Pay Per Click
So you've invested time and money into your business, the website looks great and you have some exciting new products, but without regular traffic your business is going nowhere fast.
Included in a strategic marketing strategy, paying for traffic is the most effective method of increasing visitors to your site. I believe Pay Per Click Advertising compliments other marketing methods and the big advantage is that it will reach your target market much quicker.
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